Over 1,000,000 products sold
In over 30 countries
(and counting...)
NEW - NOUVEAU - 新しい - NUEVO - ՆՈՐ - NUOVO - 新的 - NEU - NIEUW - חָדָשׁ - НОВЫЙ - جديد - NOVO - NY - 새로운 -
3 main product lines
Cutting edge electronic devices for shooters: cameras, tracers...
Best-selling CO2 Airsoft and Airguns.
It all started like this...
In 2015, PLAN BETA invented the concept of tactical camera (TACTIcal CAMera). And released the first ICU model. Its sturdiness remains unmatched today.
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Rolled over by a Toyota RAV4.
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Immersed underwater.
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Dropped from a bridge.
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Cooked in an oven.
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Frozen at -18ºC
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Hit by 148 km/h impact
We did try our best to destroy this camera. And failed. Always.
Check the TACTICRASH video -->>>
WE MADE THE STRONGEST CAMERA EVER.
THE VIDEO SAYS IT ALL.
Did you know...?
9 years clean sheet
Since its debut in 2015, not a single ICU camera was returned to us for repair.
12.000
Since 2015, our products have been sold in over 12,000 points of sale, in 30 countries, on 5 continents.
1994
30 years have passed since our CEO Armen EKMEKDJE was hired a junior salesman in Airsoft